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Undergraduate Catalog

Graduate Catalog

BSBA Global Business - General Business



The Sorrell College of Business is dedicated to helping you obtain the knowledge you need to become a valuable member of the global society.

The BSBA in Global Business - General Business provides a broad overview of business within the context of a global business framework. It offers you an opportunity to obtain proficiency in management concepts, skills, and techniques, particularly as they are applied to strategic business efforts.

The degree centers on the extensive efforts needed to operate a business. Success involves developing a foundational understanding of how to operate an organization’s day-to-day operations. General Business gives you the flexibility to pursue a broad base of courses to develop in-depth knowledge of a complementary field of interest.

The BSBA in Global Business - General Business is the degree for individuals seeking a role with varied managerial responsibilities in business, government, the military and not-for-profit organizations, both in the U.S. and the world over. Opportunities lie primarily in the fields of general management, office systems, operations, production management, quality control, customer service, retail management, and personal selling. This degree also prepares you for admission to graduate
programs in business and professional schools of law.

The Sorrell College of Business is committed to helping you achieve your educational goals by providing highly flexible degree programs and courses. Options are available for both full-time and part-time students through a variety of times and delivery platforms, including traditional day classes, night and weekend classes and online courses.

Faculty members are highly qualified and possess diverse academic and business backgrounds. Because our faculty members have real-world experience, course instruction focuses not only on vital concepts but also on practical application of these concepts.

As a recipient of the BSBA in Global Business - General Business, you will have the knowledge, skills and attitudes necessary to understand and cope with the challenges faced by business and organizational leaders in a dynamic, global workplace. The curriculum is highly relevant to the needs of students and the requirements of their employers. TROY’s curriculum and highly qualified faculty provide students with the foundation to become successful leaders in business, industry and government.

Occupations with a general business emphasis include:
  • Customer Services Manager
  • Operations Manager
  • Production Manager
  • Retail Store Manager
  • Quality Control Manager
  • Business Manager
  • Sales Representative
  • Office Manager

For information concerning the undergraduate major in Global Business, click here.

Visit the Sorrell College of Business website for more information.