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Undergraduate Catalog

Graduate Catalog

BSBA Global Business - Marketing

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The Sorrell College of Business is dedicated to helping you obtain the knowledge you need to become a valuable member of the global society.

The BSBA in Global Business - Marketing highlights the importance of marketing within the context of a global business framework. It offers you an opportunity to gain proficiency in management concepts, skills and techniques, particularly as they are applied to strategic marketing efforts.

The degree focuses on the essential role of marketing within an organization – providing superior value to its customers – in a global context. The field is broad. Success involves understanding an organization’s customers and their preferences, then guiding the organization’s efforts to meet those preferences. This effort can involve developing new products, determining promotional strategies, selecting appropriate pricing structures, or managing distribution efforts.

The BSBA in Global Business Marketing is the degree for individuals seeking roles with a marketing emphasis in business, government, the U.S. military and notfor- profit organizations, both in the United States and the world over. Opportunities lie primarily in the fields of marketing management, brand management, entrepreneurship, distribution management, global business, promotion management, marketing research,retail management and personal selling. This degree also prepares students for admission to graduate programs in business programs and professional schools of law.

The Sorrell College of Business is committed to helping you achieve your educational goals by providing highly flexible degree programs and courses. Options are available for both full-time and part-time students through a variety of times and delivery platforms, including traditional day classes, night and weekend classes and online courses.

Faculty members are highly qualified and possess diverse academic and business backgrounds. Because our faculty members have real-world experience, course instruction focuses not only on vital concepts but also on practical application of these concepts.

As a recipient of the BSBA in Global Business - Marketing, you will have the knowledge, skills and attitudes necessary to understand and cope with the challenges faced by business and organizational leaders in a dynamic, global workplace. The curriculum is highly relevant to the needs of students and the requirements of their employers. TROY’s relevant curriculum and highly qualified faculty provide students with the foundation to become successful leaders in business, industry and government.

Account Representative Customer Services Manager Distribution Manager Product Manager Promotion Services Director Brand Manager Inventory Manager Retail Store Manager Import/Export Manager Business Manager Sales Representative Marketing/Sales Manager

Occupations with a marketing emphasis include:
  • Account Representative
  • Customer Services Manager
  • Distribution Manager
  • Product Manager
  • Promotion Services Director
  • Brand Manager
  • Inventory Manager
  • Retail Store Manager
  • Import/Export Manager
  • Business Manager
  • Sales Representative
  • Marketing/Sales Manager








For information concerning the undergraduate major in Global Business, click here.

Visit the Sorrell College of Business website for more information.